I designed this set for the store Ginger&Velvet to celebrate DecorAcción 2019 “the event par excellence about Windows Display in Spain”.
In this edition, the subject to achieve was “authenticity”.
The fest was located at “Barrio de las Letras”. A genuine and emblematic district of the capital. Besides the fact of being surrounded by the most important museums and galleries of the city, gather a gild of local stores that well deserve the visit.
I found the meaning of “authenticity” by representing the detailed work that artisans do.
At the same time, it was important to represent the meaning of the collection called “Pure” designed by “Maite Tejedor”. Wich studied the essence of the human being and the duality between mind and instinct.
The mind was represented by curves, as the possible paths to choose in a lifetime. And the animals represented the instinct.
Both designs got an Honorable Mention by the jury and Nuevo Estilo Magazine for their design and concept.
24 January 2017